Telematics: app opportunity – Part II

February 15, 2012 by  
Filed under Features

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In the second of a two-part series, Telematics Update’s Jan Stojaspal explores how the telematics value chain is trying to monetize the connected car:

It takes time for car makers to figure out what to charge for the extra value content and apps bring to their vehicles. For now, many are providing in-car content free of charge for a limited period in hopes of building awareness and selling more cars.