Car connectivity, advanced driver safety and infotainment features are moving beyond the luxury class and are fast becoming the new battleground for product differentiation in the highly competitive automotive market. Analysts predict that by 2025, 100 percent of new cars will offer some form of connectivity1 and automakers are looking to the latest technologies to deliver the advanced features consumers demand. Here we take a look at the top five technologies playing a key role in the connected car.
1. Seamless Connectivity with Mobile Devices via Wi-Fi
By Dr. Ali Abaye, Senior Director of Automotive, Broadcom Corporation
Over the past decade, the volume of electronic components in automotive has increased at a dramatic rate. In fact, analysts predict that by 2025, 100 percent of vehicles will be “connected”1.
With the advent of autonomous vehicles, the evolution of car connectivity has gained sharp momentum. In a recent J.D. Power Study, 82 percent of drivers surveyed expressed an interest in connecting their smartphone to the vehicle infotainment system.
Broadcom’s wireless automotive portfolio consists of the BCM89335 5G WiFi/ Bluetooth Smart Ready combo chip and the BCM89071 Bluetooth + Bluetooth Smart Ready chip. Both are now sampling.
Broadcom said the chips will allow drivers and passengers to easily sync and stream content from mobile devices to the car’s infotainment system and rear-seat displays.
The chips will also enable high-speed connectivity beyond the vehicle, serving Internet and cloud content via LTE telematics or directly from a Hot Spot connection.
Frost & Sullivan suggests that Ethernet could serve as the backbone to the electronic architecture connecting domains and sub networks that require higher bandwidth and also cater to consumers’ need for connectivity.
300 million ports by 2020
The research firm estimates that the total number of Ethernet ports globally will reach 300 million by 2020. The number of nodes or ports is expected to range from more than 100 in luxury cars, 50–60 in mass market segment cars, and less than 10 nodes in entry level cars by 2020.
Ethernet automotive solution delivers 100Mbps over unshielded single twisted pair cable
Broadcom Corporation announced the world’s broadest automotive Ethernet portfolio, engineered to meet the rigorous qualifications and demands of the automotive semiconductor market. Broadcom’s BroadR-Reach® automotive portfolio delivers high-performance bandwidth of 100Mbps and beyond while dramatically reducing connectivity costs up to 80 percent(1) and cabling weight as much as 30 percent(2).
The Broadcom automotive Ethernet product portfolio consists of five devices including three highly integrated switches with embedded PHYs, and two stand-alone PHY solutions. Each device in the automotive portfolio is designed to meet in-car EMC requirements and extreme automotive temperature grades. Broadcom is TS16949 compliant and AEC-Q100 qualification is currently under way.
By Paul Hansen, Editor & Publisher, The Hansen Report on Automotive Electronics http://hansenreport.com
While it’s not yet back to where it was in 2007, the automotive electronics industry in North America is certainly better off this year than it was last year. North American light vehicle production
plunged 32% in 2009 and North American suppliers, who are more or less dependent on North American car production, saw double-digit declines in revenues. Some companies this year are expecting sales gains between 6% and 20%. Our industry, at least in North America, should be back to normal by 2011.