Audi Declares at Least 25 Percent of U.S. Sales Will Come from Electric Vehicles by 2025

November 26, 2015 by  
Filed under Product News


audi-cars-logo-emblemAudi of America President Scott Keogh announced the company’s commitment to achieve at least 25 percent of U.S. sales from electric vehicles by 2025. The announcements came out of the Audi presentation at this year’s Los Angeles International Auto Show.

Audi will launch the A3 Sportback e-tron plug-in hybrid later this year. It will then accelerate toward its goal of 25 percent electric vehicle sales with the production version of the fully electric Audi e-tron quattro concept SUV by 2018, along with other plug-in models to come.

Audi of America Announces 2017 Q7 Pricing

November 12, 2015 by  
Filed under Product News


  • New portfolio of available driver assistance systems includes adaptive cruise control with traffic jam assist
  • SUV boasts technologies and connectivity features including Audi virtual cockpit, Q7 specific app for Android and Apple integration as well as Apple CarPlay and Android Auto smartphone integration

The second generation of the seven-passenger SUV also adds benchmark connectivity, infotainment systems and driver assistance technologies.

The Bang & Olufsen syaudi-q7-7stem delivers a musical experience through 23 speakers including two retractable acoustic lenses all powered by a 23-channel amplifier with an output of 1,920 watts. A Bose 3D Sound System is also available, which includes 19 speakers, a 15-channel amplifier and 558 watts to deliver acoustic accuracy and impact.

Eaton Launches TVS2 Supercharger

September 25, 2015 by  
Filed under News, Product News

eaton 9-25-15 TVSII 3-4 Front Shot (2)Eaton announced its TVS2 Supercharger, which the company said improves vehicle manufacturers’ ability to deliver an optimal single boosted application. The device can also be paired with other boosting technologies to deliver compound boosting solutions for improved engine performance. The announcement was made at the 20th Supercharging Conference in Dresden, Germany.

“This latest innovation within our boosting portfolio delivers on the key areas that our customers have the most interest in, including efficiency, weight reduction, improved engine performance and the ability to better package supercharger devices within existing and future architectures,” said Brian Contat, product director, Boosting, Eaton’s Vehicle Group. “With the demand for greater engine efficiency and power density, products such as TVS2 are needed to satisfy the requirements of these future powertrains.”

Audi Selects Microchip’s MOST150 Technology for Q7 SUV’s Virtual Cockpit Infotainment System

August 11, 2015 by  
Filed under Features














Microchip Technology Inc. announced that AUDI AG is networking the Audi virtual cockpit system in its new high-class Q7 SUV Models using MOST(®) technology, following a similar deployment in its TT Coupe Models.

Specifically, Audi is utilizing Microchip’s OS81110 and OS81118 MOST150 Intelligent Network Interface Controllers (INICs), which provide 150 Mbps performance and support all MOST network data types.

The OS81118 also includes a High Speed USB 2.0 interface (PHY/HSIC), to seamlessly connect with the virtual cockpit’s System-on-Chip processor.

Elektrobit in Silicon Valley – Focused on Strategic Partnerships, and Hiring Engineers

July 1, 2015 by  
Filed under Industry News, News


Walter Sullivan

Earlier this year Elektrobit (EB) announced that it’s opening a development center in the San Francisco-Bay area to extend the company’s software and systems innovations for in-car connectivity and autonomous driving. The center – Elektrobit’s Innovation Lab, in San Jose – is led by Walter Sullivan, who joined EB from Microsoft, where he was Senior Program Manager, Automotive. We asked him how the Lab is progressing so far:


JD: Can you discuss any of the projects you are working on?

I am focused on establishing key strategic partnerships as well as putting the finishing touches on our new office space, Elektrobit’s Innovation Lab, in San Jose.

Smart Exterior Cameras Enhance Vehicle Safety, Security

April 28, 2015 by  
Filed under Features


Cameras installed in various locations around a vehicle exterior, in combination with cost-effective, powerful and energy-efficient processors, deliver numerous convenience and protection benefits.

By Brian Dipert
Embedded Vision Alliance

Sue Poniatowski
Strategic Applications Manager, Automotive Business Unit

Tom Wilson
Vice President, Product Management and Marketing

Laszlo Kishonti
Kishonti Informatics

Ian Riches
Director, Global Automotive Practice
Strategy Analytics

Gaurav Agarwal
Automotive ADAS Marketing and Business Development Manager
Texas Instruments

Marco Jacobs
Vice President, Marketing

and Dan Isaacs
Director, Embedded Processing Platform Marketing

HARMAN to Acquire Bang & Olufsen’s Automotive Audio Business

March 31, 2015 by  
Filed under Industry News

Harman International Industries, Incorporated (NYSE:HAR) has agreed to acquire Bang & Olufsen Automotive car audio business. Bang & Olufsen sound systems are available in a wide range of Audi, Aston Martin, BMW and Mercedes-Benz car models.

Terms of the agreement include a purchase price of €145,000,000 as well as license payments for an exclusive license to the Bang & Olufsen and B&O PLAY brands within the automotive industry. HARMAN will assume all Bang & Olufsen Automotive customer programs, and all Bang & Olufsen Automotive development and production resources will be transferred to HARMAN.

Audi R8 Will Offer Optional Laser Headlights

February 16, 2015 by  
Filed under Industry News

audi r8-laser-high-beam-headlightsLaser high-beam offers high light intensity and excellent range

Audi said its new R8 will use LED headlights that can be supplemented by a laser high‑beam lighting module as an option. Laser high‑beams attain nearly twice the lighting range of LED high‑beam headlights.

Each headlight contains one laser module that operates with four high‑intensity laser diodes. This module bundles the four intense blue‑light laser beams. A phosphor converter transforms the blue light into pure white light. An identifying characteristic of the laser headlights is their blue light signature. Standard equipment in the new R8 includes an LED headlight system. All lighting functions are produced with 37 LEDs per headlight.

Senator Markey Spotlights Security and Privacy Concerns

February 9, 2015 by  
Filed under Industry News


Senator Edward J. Markey (D. Mass.)

Wireless Technologies Leave Vehicles Exposed to Hackers; Automakers Collect Information on Driver Locations and Habits

Massachusetts Democratic Senator Edward J. Markey says new standards are needed to plug security and privacy gaps in cars and trucks.

His office released a report, “Tracking & Hacking: Security & Privacy Gaps Put American Drivers at Risk,” with responses from 16 automakers to questions Sen. Markey posed last year regarding vehicles’ vulnerability to hackers and how driver information is collected and protected. The report is available here.

NXP Expands Its Investment in Cohda Wireless

January 16, 2015 by  
Filed under Industry News

nxp logocohda





Combined Technology Fares Well in Audi Tests

NXP Semiconductors N.V. (NASDAQ: NXPI) announced a follow-on investment in automotive safety software specialist Cohda Wireless. NXP, together with Cisco, acquired a stake in Cohda In January, 2013.

By expanding its investment, NXP said it is reinforcing its commitment to the rapid global adoption of V2X (vehicle-to-vehicle and vehicle-to-infrastructure) technology, which allows cars to communicate with one another and to the surrounding intelligent traffic infrastructure by wirelessly exchanging real-time warning messages and traffic information.

Improved Safety

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