Ford Motor Company will contribute the software for AppLink™, the Ford-developed in-car smartphone app interface, to the GENIVI Alliance. It is the first U.S. automaker to contribute proprietary source code from one of its products to an open-source project. The AppLink software enables apps from connected smartphones to be controlled using the vehicle interface, including available voice recognition and audio buttons.
Ford will establish a new open-source GENIVI project, with a Ford engineer maintaining the project. The project will contain all of the code and documentation required to implement the AppLink software into the vehicle audio system head unit to enable two-way communications with Google Android and Apple iOS devices. All of the code for what will be known as SmartPhoneLink is being released under the well-established BSD open-source license.
In the second of a two-part series, Telematics Update’s Jan Stojaspal explores how the telematics value chain is trying to monetize the connected car:
It takes time for car makers to figure out what to charge for the extra value content and apps bring to their vehicles. For now, many are providing in-car content free of charge for a limited period in hopes of building awareness and selling more cars.
Roximity was developed by Danny Newman at the Denver-based mobile services consulting firm ID345, which creates apps and websites and maintains text message campaigns for clients. The Roximity app provides real-time deals and specials relevant to a user’s location, based on personal preferences and interests. Used with Ford’s SYNC, a driver could get a customized verbal message for a special deal on food from a favorite nearby restaurant.