Boosting its profile in connected vehicle technology, AT&T announced the creation of a connected car center in Atlanta and a modular, global automotive platform, AT&T Drive.
AT&T Drive Studio
The connected car center, AT&T Drive Studio, is a working lab where AT&T will develop and test technologies to enhance the driving experience, by improving safety, convenience and entertainment.
The more than 5,000-square foot facility features working garage bays, a speech lab, a showroom to exhibit the latest innovations, conference facilities, and more. The AT&T Drive Studio integrates AT&T solutions across multiple companies, and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.
If you visit an auto showroom these days, one thing that’s obvious is the new technology in cars. As with many other consumer products, automotive technology is increasingly influenced by the need to coexist, integrate with and/or compete with the pace of mobile technology, especially the Droid and iPhone. Open source software is a big enabler for what are becoming key features in car purchasing decisions.
Consumer demand for new and more powerful navigation, entertainment and communications systems in cars has been the main driver behind the transformation in automotive technology. This is having a significant effect on cost structures and value chains, ultimately shifting the basis of competition.
The GENIVI Alliance announced that Accenture, Intel/Samsung, Mentor Graphics, MontaVista, Renesas, and Wind River have had new products approved as compliant to the recently updated GENIVI Compliance 2.0 specification.
The GENIVI Alliance is driving the development and adoption of an open in-vehicle infotainment (IVI) reference platform. Launched in August 2011, GENIVI’s Compliance Program defines a detailed set of technical requirements enabling member companies to qualify for OEM requests for proposals requiring GENIVI compliant products. Over the past 10 months, 19 platforms from nine member companies have been declared compliant under GENIVI’s original Compliance 1.0 program.