Strategy Analytics sees Bluetooth strategy key to infotainment success – Bluetooth in 70% of Vehicles by 2016

Strategy Analytics forecasts global automotive Bluetooth to grow from 7.6M units in 2008 to 54.7M units in 2016, representing a CAGR of 28% over the forecast period.

The Strategy Analytics Automotive Mulltimedia and Communications Service (AMCS) report, “Automotive Bluetooth: Profile Strategy Key to Infotainment Success,“ Strategy Analytics: Automotive Bluetooth Strategy Key to Infotainment Success,” details market developments, Bluetooth connectivity and Bluetooth profile adoption in the automotive market.

Critical elements for automotive infotainment planning include:
•    Selecting the most appropriate Bluetooth profiles;
•    Timing the introduction of Bluetooth profiles; and
•     Designing solutions that are capable of Bluetooth profile upgrades.

“Bluetooth is not just for hands-free calling,” remarked Mark Fitzgerald, senior analyst in the Strategy Analytics Global Automotive Practice.  “It is essential for in-vehicle infotainment systems to incorporate appropriate Bluetooth solutions in order to leverage the features and applications of these devices as consumers use more sophisticated portable devices, such as smartphones that integrate audio and video media, text messaging, internet browsing and location-based technologies.

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