NNG NavFusion Enables Car/Smartphone/Cloud Ecosystem
June 18, 2015 by John Day
NNG LLC announced NavFusion, which uses the reliability of in-car infotainment, the personalization of smartphones and the independence of connectivity to create a user-focused and OEM-controlled platform.
According to NNG, the NavFusion Platform is designed to improve the driving experience with a holistic approach to car-life integration. It’s fully customizable, deeply integrated, and can be branded to the specifications of any OEM.
NNG described the platform as “an ecosystem that keeps the in-car experience under the umbrella of automotive companies while combining static and dynamic connected content, navigation, ADAS, in-car map updates, personalized infotainment, predictive maintenance, and more.”
“We believe this is the future of the core driving experience. We’re giving consumers the experiences they want and value, while at the same time giving OEMs the control and ownership they need,” said Jim Robnett, VP of Business Development.
“Drawing on our experience with our Tier1 and OEM partners, we worked to develop a harmonious ecosystem that incorporated many of the key aspects of modern driving. We’re confident the NavFusion Platform will change the way drivers interact with their cars and the way manufacturers interact with their customers.”
While Consumer Electronics companies continue to push into the automotive market – raising questions about data ownership, OEM autonomy, and product liability – NNG believes that it’s necessary to offer a platform geared towards the automotive industry in order to bring connectivity to vehicles and maximize the core driving experience. This will help bridge the gap between Detroit and Silicon Valley.