Livio launches Keys marketplace, FM Traffic Button
At Telematics Detroit Livio, developer of the Livio Connect protocol that allows third-party apps to communicate with connected devices, launched two new service offerings, Livio Keys and the FM Traffic Button. Both are designed to generate new revenue for car manufacturers and app developers by providing a way for them to maintain contact with vehicle buyers.
The firm described Livio Keys as a highly flexible communications channel able to link mobile apps and/or OEM-installed dashboard apps with cars. It has the potential to save development time and cost and also has the potential to generate revenue for automakers and/or dealers by tracking and billing for app usage.
Livio Keys works with Bluetooth audio (A2DP) and proprietary link protocols. It works with HTML5 sites and is compatible with iTunes, Android, Windows Mobile, and Blackberry. Livio founder and CEO Jake Sigal says the product is a link between vehicle manufacturers and software developers that’s loaded with tools and customizable services. “Customer retention is important in automotive and Livio Keys is a great line of communication between OEMs, dealerships, customers and app partners.”
“We’re helping the apps and content partners deal directly with the OEMs for promotions and marketing. Products that offer tools for integrated communication like Livio Keys are exactly what telematics is about.”
FM Traffic Button
The FM Traffic Button provides traffic reports for US markets updated every few minutes. The system, enabled by code added to an embedded app on the in-vehicle infotainment system and accessed by a button on its user interface, offers real-time audio traffic updates.
Up-to-date traffic information is relayed in the vehicle at the push of a button, and OEMs can share revenue generated through ad-sponsored traffic reports. This sponsored advertising could provide significant recurring revenue opportunities for OEMs through AM/FM radio.