HARMAN’s Aha platform brings Slacker Radio into the car
Aha by HARMAN and Slacker Inc. announced a partnership for Aha to bring Slacker’s Personal Radio and Premium on-demand music services into cars. This deal marks Aha’s first official music partnership and gives Aha listeners a library of millions of songs on-demand as well as over 150 expert programmed genre stations. Starting this fall, most Aha users will be able to access the Slacker on-demand music service, along with personalized music, comedy, sports and news stations.
Aha lets drivers have a connected driving experience by giving them access to an array of web content right from the radio. Aha stations include news, traffic, local business ratings, social media like Facebook and Twitter feeds, podcasts and now music, with new stations and categories added all the time. In the car, Aha lets drivers access Internet content through after market audio systems, and soon Aha will power the fourth band of radio in new cars, alongside AM, FM and satellite stations.
Slacker delivers a free, personalized radio experience. Slacker combines the knowledge of the nation’s leading music experts from every genre and each person’s own personal tastes to create the perfect radio stations for each and every listener. Slacker Radio has millions of songs from thousands of artists and is the best way to discover new artists and hear favorite songs. With the launch of the Aha partnership, Slacker will be available in cars, on other Aha enabled devices, online, and on smartphones. In addition to the millions of songs in the Slacker music catalog, Slacker will also deliver personalized news from ABC and personalized sports from ESPN for the ultimate personal radio listening experience.
Aha will be demonstrating Slacker and Aha’s other capabilities at the Frankfurt Motor Show September 13-25, 2011.
“We have incredibly passionate users who have been eager to find a way to elegantly and safely use Slacker Radio even when in the car,” said Steve Cotter, SVP Business Development at Slacker. “Our partnership with Aha makes it easy for us to bring Slacker to drivers, so our listeners can access our vast Personal Radio service right from the dashboard.”
“We want to make it easy for drivers to safely access great content, so we are delighted to help bring Slacker’s premium music services into vehicles,” said Robert Acker, HARMAN VP and General Manager of Aha. “Our users want music as a part of their listening experience, and Slacker’s robust catalog, personalized stations, deep relationships with music labels and excellent reputation among music lovers makes it a natural partner. We look forward to helping Slacker reach even more listeners as the Aha service expands to more cars, smart phones and eventually home audio systems.”
Aha is available as a free app for iPhone. Aha is currently working with automotive and consumer electronics manufacturers on multiple integrations that will launch throughout 2012.
Aha is a part of HARMAN International.
Other posts you may be interested in reading: