Chrysler adopts new Sprint Velocity wireless in-vehicle communications platform
At the Los Angeles Auto Show Sprint is launching Velocity, a platform for developing, integrating and marketing wireless in-vehicle communications systems.
Chrysler helped Sprint develop Velocity and will integrate the technology into Chrysler’s Uconnect Access in-vehicle communication system, available in the redesigned 2013 Ram 1500 and the new SRT Viper supercar.
Marios Zenios, head of Uconnect Systems and Services, said key factors in Chrysler’s decision to choose Sprint included Sprint’s telematics platform, its relationships within the telematics and M2M (machine-to-machine) ecosystem, and its consumer market experience, “including a deep understanding of how customers experience and interact with wireless-based applications both in and out of the vehicle.”
Other Velocity development partners include Aeris Communications, Airbiquity Inc., and WirelessCar.
Sprint Velocity encompasses telematics, ecosystem development, consumer relationship marketing, and global network connectivity. Mike Bray, Sprint vice president and general manager-Connected Vehicle Program, said automakers can use Sprint Velocity as a complete turnkey solution or on a modular basis. The technology is designed to help manufacturers more easily integrate the components and vendor relationships needed to provide the best in connected services in cars and passenger trucks, including music, news, weather, sports and other infotainment features; security, navigation, remote connections for mobile devices, emergency services and engine diagnostics.
“Automakers simply collaborate with Sprint on the specific features they desire for their vehicles and Sprint will handle the rest,” said Wayne Ward, Sprint vice president-Emerging Solutions. “We believe Sprint Velocity is the most technologically advanced and most comprehensive connected services platform for auto manufacturers, wherever they’re located around the globe.”
Ward said Sprint Velocity gives automakers the potential to generate new sources of revenue because Sprint can handle the entire mobile integration of the in-car experience. He added that Sprint Velocity helps build better customer loyalty between the automaker and the consumer by developing deeper, ongoing relationships with customers. “Sprint has combined its expertise in wireless technology, devices and consumer marketing into a new core competency that automakers can tap into. We’ve taken a critical step forward in creating value by combining technical integration with an intense level of expertise in wireless customer experience, customer relationship management and wireless applications.”
Sprint Velocity, which is based on Sprint’s Connected Vehicle platform, can be deployed globally using multiple network providers, and can accommodate both embedded head units and mobile phones brought into the vehicle.
According to Machina Research, 90 percent of new passenger cars are expected to have some of form of connectivity platform by 2020. Machina forecasts the connected cars market will reach $600 billion by 2020, the largest category in a $4.5 trillion market for connected devices and services.
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