A Closer Look at ADAS Benefits and Risks

May 23, 2015  by  


Jeff Blecher agero

Jeff Blecher, Agero Senior VP, Strategy

Q&A With Jeff Blecher, Agero Senior VP, Strategy.

Agero is working with the AgeLab and the New England University Transportation Center to study the risks and benefits associated with advanced driver assistance systems (ADAS).

Are automakers designing features that assume a driver is paying attention?
Automakers are taking different paths regarding driver attention – some are using eye tracking technologies, some are requiring you to keep your hands on the steering wheel, and others are relying on the driver to mostly self-monitor.

MIT AgeLab, New England University Transportation Center and Agero Study ADAS Benefits and Risks

May 23, 2015  by  

mit agelabnew england utc






The MIT AgeLab, the New England University Transportation Center and Agero are working together to assess the safety relevant benefits of Advanced Driver Assistance Systems (ADAS) and the risks involved with in-vehicle demands.

The collaboration will draw initially upon the automotive insurance industry and eventually involve automotive manufacturers, suppliers, and the consumer electronics industry. It will attempt to:

• Characterize the relative safety benefits of various ADAS in different operating contexts
• Develop objective data on the utilization of these systems
• Establish normative and environmentally valid characterizations of “safety critical events”
• Collect the most up-to-date set of data on the ecosystem of electronics usage and related distractions in the vehicle

Silicon Storage Technology and GLOBALFOUNDRIES Announce Qualification of Automotive Grade 55nm Embedded Flash Memory Technology

May 15, 2015  by  

Microchip Technology Inc., through its Silicon Storage Technology (SST) subsidiary, and GLOBALFOUNDRIES, a leading provider of advanced semiconductor manufacturing technology, announced the full qualification and availability of SST’s 55nm embedded SuperFlash® non-volatile memory (NVM) on GLOBALFOUNDRIES’ 55nm Low Power Extended (LPx)/ RF enabled platform.

The qualification of GLOBALFOUNDRIES’ 55nm, split-gate-cell SuperFlash technology-based process was performed according to JEDEC standards. This process technology also met the requirements of AEC-Q100 Grade 1 qualification with an ambient temperature range of -40°C to 125°C, and demonstrated endurance of 100K program/erase cycles with more than 20 years of data retention at 150°C.

CogniVue Opus Vision Processing Core Battles for ADAS Market Share

May 12, 2015  by  

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Asserts Critical Competitive Advantages Vs. Mobileye

At the Embedded Vision Alliance Summit 2015 in Santa Clara, CogniVue Corporation said its new APEX Processing Core, Opus, is at the center of an intense battle for Advanced Driver Assistance Systems (ADAS) market share as challengers to Mobileye, the current market share leader, line up to capture business for next-generation ADAS systems.

Next-generation ADAS systems will provide a range of critical new autonomous driving functions requiring orders of magnitude more performance than previous offerings. CogniVue said its Opus APEX core offers dramatic advances in performance per power at a critical time in this disruption of the ADAS market.

Microchip to Acquire Micrel

May 8, 2015  by  

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Microchip Technology and Micrel (NASDAQ: MCRL) announced that Microchip has signed a definitive agreement to acquire Micrel for $14.00 per share.

The acquisition price represents a total equity value of about $839 million, and a total enterprise value of about $744 million.

“Micrel’s portfolio of Linear and Power Management products, LAN solutions and Timing and Communications products, as well as their strong position in the Industrial, Automotive and Communications markets, complement many of Microchip’s initiatives in these areas,” said Microchip President and CEO Steve Sanghi.

IHS Says Electrification Spurs Automotive Powertrain Semiconductor Market Growth

May 7, 2015  by  

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The automotive powertrain semiconductor market grew 8.3 percent in 2014, according to recent analysis from IHS (NYSE: IHS). Increasing volumes of new vehicles and the need for fuel efficient vehicle technologies were the main drivers contributing to this growth.

IHS Technology forecasts that revenues related to powertrain semiconductors will increase with a compound annual growth rate (CAGR) of nearly six percent in the next five years from $7.2 billion in 2014 to $9.5 billion in 2019.

iGO Developer NNG Expands in North America

May 5, 2015  by  

NNG — developer of iGO Navigation software and a supplier of automotive navigation software, content, and services announced the opening of its North American Automotive offices at 320 Martin Street, Suite 110, Birmingham, Michigan 48009.

The move is part of NNG’s strategic expansion to support its growing business and will help the company facilitate growth in North America while strengthening local sales, marketing, engineering, and research and development support teams. Company president David Wiernik carried out the opening.

The new offices will house the company’s North American senior executives, as well as sales, marketing, supply chain management, and engineering support teams. The prime location provides easy access to customer and partner locations.

Abalta and Magellan Form Connected Car Partnership

May 5, 2015  by  

abalta logo1
magellan logoAbalta Technologies and Magellan have formed a strategic partnership featuring Magellan’s SmartGPS Eco navigation and content platform and Abalta’s WEBLINK® platform. Magellan offers GPS devices and content services for vehicles, fitness, outdoor, and mobile navigation. Abalta develops technology to create the ideal connected car experience.

The partnership, focusing on advanced, cost-competitive connected car solutions for Automotive OEMs, adds Magellan navigation, smartphone apps, and cloud content to any vehicle that is infotainment ready. Magellan’s SmartGPS Eco cloud platform aggregates location relevant content, such as fuel prices and business locations, and delivers that content onto the navigation map. The Abalta WEBLINK® platform enables the display and control of smartphone apps, including Magellan’s SmartGPS apps, on virtually any infotainment display.

Safety, Infotainment and More in Mazda’s 2016 CX-3 Subcompact Crossover

May 2, 2015  by  

mazda 5-2-15 CX3The 2016 Mazda CX-3 subcompact crossover is the fifth vehicle introduced to the U.S. with KODO—Soul of Motion design and showcasing the full suite of Mazda’s SKYACTIV Technology.

“CX-3 was designed to deliver all of the fun and technology of our larger models but at a price in the market where it will be a draw for buyers of all backgrounds. It is truly a vehicle that will help set the pace for its newly emerging segment.” said Jim O’Sullivan, president and CEO, Mazda North American Operations.

Embedded Vision Summit Includes Automotive Innovators

April 28, 2015  by  

embedded visionThe Embedded Vision Summit, May 12 at the Santa Clara Convention Center in Santa Clara, California, sponsored by the Embedded Vision Alliance, is scheduled to include two keynote presentations and six expert talks.

Speakers from Harman International, CogniVue, EyeTech Digital Systems, and Xilinx, will share insights on topics related to automotive vision.

The event is designed for product creators, innovators and business leaders interested in incorporating computer vision into applications including augmented reality and automotive safety. In addition to presentations by industry and technology experts, the Summit will feature a Technology Showcase with vision technology and application demonstrations from 30 companies. Before and after the Summit (on May 11 and May 13), Altera, ARM, BDTI and Synopsys will conduct in-depth workshops.

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