Baron Offers Contextual Weather Info for Connected Cars

January 28, 2015  by  

car_gps_fog1Baron Services, Inc., the Huntsville, Alabama company that provides storm tracker service to TV stations and up-to-date information on weather and road conditions to drivers via SiriusXM, is currently marketing a Driver Safety Program to automakers and tier one suppliers.

Chris Carr, Baron’s director of business development, said the program’s objective is to make immediate, contextual information on weather and road conditions available to drivers as part of a comprehensive safety package configured by each automaker.

Baron provides the weather information to automakers via an API (application programming interface).

“In keeping with the trend toward the connected car, the idea is that all weather-related threats and road condition information relevant to a driver’s specific location will be available in a single product integrated by the automaker as a standard safety feature,” said Carr. “It’s more a service than it is an app, and as such it helps personalize the driving experience. It will be like having a meteorologist sitting next to you.”

Carr said Baron’s connected vehicle service “goes well beyond traditional forecasting. We are now able to provide precise, personalized weather information to a driver, taking into account changing conditions relative to the driver’s travel time and their distance from a developing weather event. We take these millions of pieces of data, and we index them with real-time meteorological information to create a library of road surface conditions.”

According to the U.S. Department of Transportation’s Federal Highway Administration, in the U.S. there are more than 5.8 million vehicle crashes in the U.S. each year, of which an estimated that 23 percent are weather-related.

That’s approximately 1.3 million crashes – accounting for 6,250 deaths and 480,000 injuries – caused by adverse road conditions including rain, sleet, ice, snow, fog, severe crosswinds, and blowing snow, sand or debris.

Carr said Baron is currently working with automakers, suppliers, and insurance companies. “As the connected car takes off, with services increasing, we expect to see a reduction in accidents.”

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