AT&T Announces a Connected Car Center and an Automotive Platform
January 7, 2014 by John Day
Boosting its profile in connected vehicle technology, AT&T announced the creation of a connected car center in Atlanta and a modular, global automotive platform, AT&T Drive.
AT&T Drive Studio
The connected car center, AT&T Drive Studio, is a working lab where AT&T will develop and test technologies to enhance the driving experience, by improving safety, convenience and entertainment.
The more than 5,000-square foot facility features working garage bays, a speech lab, a showroom to exhibit the latest innovations, conference facilities, and more. The AT&T Drive Studio integrates AT&T solutions across multiple companies, and serves as a hub where AT&T can respond to needs of automotive manufacturers and the auto ecosystem at large.
Ecosystem players committed to the Drive Studio include Accenture, Amdocs, Clear Channel’s iHeart Radio, Ericsson, Jasper Wireless, Synchronoss, and VoiceBox.
“We’re making a significant commitment to lead the future of the connected car with the launch of the AT&T Drive Studio and our AT&T Drive platform,” said Glenn Lurie, president, AT&T Emerging Enterprises and Partnerships, AT&T Mobility. “Our goal is to be the best carrier for connected car innovation in the world.”
“We’re going to work here with automakers to build innovative new solutions to make the in-car experience better for the driver and passengers, all doing so safely, with a focus on minimizing driver distraction,” added Chris Penrose, senior vice president, emerging devices, AT&T Mobility. “We’re also going to use this facility to extend our relationship with the developer community and drive new applications and services focused specifically on the car and their end users.”
AT&T Drive is the company’s connected car platform – a modular, global solution that allows automakers to pick and choose what services and capabilities are important to them in order to differentiate their solutions in the marketplace.
From connectivity and billing solutions to data analytics and infotainment, AT&T Drive will allow auto makers and developers to develop their own innovative and customized connected car solutions, now and in the future.
The platform allows AT&T to work with companies to bring new connected vehicle services to market quickly including:
- Global SIM and Global Provisioning
- Unique Global Billing Solutions
- Safety, Security, and Diagnostics Solutions
- Voice Enablement / Safe Driving Solutions
- Service Delivery
- Secure Firmware Updates
- Application Store Capabilities
- Policy Management Solutions
AT&T Drive ecosystem partners include:
- Ericsson – Global application delivery framework
- VoiceBox – Natural language to vehicles
- Synchronoss (NASDAQ: SNCR) – Cloud platform solution that enables seamless network activation
- Accenture – Connected vehicle services and solutions, including telematics and big data analytics
- Amdocs – Customized billing solutions